What it means for us
From the Founder
"Achieving sustainability with fashion is the raison d'etre for GOAT. There is no need to deplete Earth's resources for producing wasteful mass-market clothing. We have the creativity and ingenuity to do better, and we must. This desire drove the reason for starting GOAT as a brand. Not only are we recycling product and saving textile waste from landfill, but also making a conscious effort to streamline every part of our business, from our packaging to shipping, to minimize the negative impact on the environment."
Sustainability and circularity are at our core & drive everything we do.
Circularity is the future of fashion and it's the basic building block for our brand
we believe we can do more, so we plant a tree for every order placed
For every customer order placed online, we plant a tree via One Tree Planted for reforestation efforts. At checkout, customers have the option to match this with planting another tree, netting 2 new trees per order placed.
Every quarter, we select a new location for trees to be planted. Right now, all trees are being planted in California.
Five years of drought and a large-scale bark beetle infestation have seriously damaged California’s forests. 2017’s record-breaking wildfire season burned more than 1.3 million acres – an area the size of Delaware. 2020's fire season has consumed close to 3 million acres, resulting in hundreds of millions of trees that will need to be restored.