All the destined for landfill stock becomes our "source fabric" for making new styles. No fresh reams of fabric here. We create our own fabric by meticulously taking apart sweatshirts, t-shirts, pants, jackets, catalog them and presto - the fun begins.
Not using new materials is a BIG deal though. It's much harder, costs us more, but it's the right thing to do.
Often, fashion supply chains are overly complex, which can make it nearly impossible to trace and verify a company’s environmental and labour standards. In contrast, we keep our supply chain simple. One design studio, suppliers situated close together, no offshore production, and local suppliers that really get us.